CPA Storm makes some suggestions

This just came in from Melissa at CPAStorm

Hi Eric,

As our industry evolves CPA Storm continue to evolve to make sure that both our business and your business will continue to grow and have longevity in our industry. Being an incentive publisher I am sure you are aware of the changes being made and what the future holds for our business model. As your affiliate manager with CPA Storm I want to make sure that you are doing everything that you can to make sure that you are taking the needed steps so your business will thrive in the years to come. There are several things you can do to make sure you are limiting fraudulent behavior. Here are a few steps I recommend.

1) Paying your users on a net 30 basis
2) Converting from a cash system into a points based system
3) Have measures in place to prevent gift card and debit card purchases
4) Installing a double opt in process
5) Phone verification of your users
6) Using something like gift cards as a form of payment instead of using PayPal

If you have any questions regarding any of this information please contact me.


I replied and asked her exactly how she feels that an incentive publisher can prevent gift card and prepaid card usage... I can't wait to hear what she says!

Update:
I got a reply back, and as I thought, the suggestion is insightful and makes sense:

You are correct that the advertiser ultimately is in control of what type of method of payment is used when completing the offer. As a publisher you can warn your users that if this form of payment is used they will not be rewarded. I understand it is not a fail proof system, but I think it could scare some fraudulent users.