Well, since Black Thursday there has been some heated discussions as to how site owners should respond. Some of you must be wondering, what are some of the things that site owners can do in response to what is the biggest shake-up in the incentive industry since Tickle?
Well, for starters we have basically all come to the conclusion that responsible site owners must begin performing additional verifications to ensure that members of our sites are actually legitimate users.
Telephone verification of members and certainly orders has been mentioned, as has forcing members to receive a physical gift (such as a check) prior to any electronic funds transfer. Both ideas are excellent.
Many site owners will be paying out on a Net 30 or even a Net 45 schedule to protect themselves, owners that do not make this change and continue to pay instantly, or on a 7 day schedule risk losing thousands or even tens of thousands of dollars in reversals due to the fraudsters who will flock to their sites.
Speaking of reversals:
As it stands right now, nobody is exactly sure what kind of reversals we are already looking at for this month. I personally lost almost $500 to reversed leads from 60 days ago, I won't mention the network or the offer, but It was painful. I run a small site, I can only imagine what is coming for larger publishers.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment